For the real ones, the best of the city

The Time Out Market Porto launch campaign was conceived, created and produced by the Bastarda advertising agency. “For the real ones, the best of the city” is the motto of the campaign, which is appearing on television, in digital advertising and as outdoor ads – in metro stations and digital billboards throughout the city.

The entire campaign was developed around the concept of “The real ones” and took shape in a video with text and voiceover by local rapper Capicua that is a true ode to the people of Porto and the city. The “real ones” who appear in this campaign were chosen through a casting campaign designed to find those real people from Porto who best embody the city.

The video producer was Les Diables and the campaign photographer Luís Moreira. See the video here